WC Students, Tate Street, and Desegregation in 1963

While the February 1960 sit-in at Greensboro’s F.W. Woolworth store downtown is well known, fewer people are knowledgeable about a second round of protests that escalated in Greensboro in the Spring of 1963. A number of Woman’s College (WC) students participated in the 1960 sit-ins, but the 1963 movement hit the students of WC a bit closer to home. While the protests stretched around town, one aspect of the movement was primarily targeted at businesses located on Tate Street, in the area known as “The Corner.”

Chancellor Otis Singletary

On February 27, 1963, 23 WC students (most African American) wrote Chancellor Otis Singletary asking him to immediately begin working towards desegregation of the Corner, a business area adjacent to the WC campus. The students wrote “This college has accepted us as students, therefore, as members of the Woman’s College community. Since we are accepted as such, we feel that the college has the responsibility of seeing that we receive the same privileges as any other member of this community. As of now, we are not granted such opportunities.” They added that “the decision to accept Negro students to Woman’s College implies the decision to give them your full moral support, not just a limited, partial support.”

The letter to Singletary earned a swift response. On March 13, he set up a meeting with a local business owner and Dean of Students Katherine Taylor. In the meeting, Singletary stressed that he recognized that he had no official authority to dictate policy to the business owners of the Corner, but he wished to request “unofficially that all students at the Woman’s College be served at the Corner eating places and admitted to the Cinema Theatre.” Singletary warned that, if the present segregationist policy continued, the students would likely begin picketing and boycotting these businesses.

On that same day - March 13, 1963 - the WC Student Government Association passed a resolution urging Singletary to "use his authority and influence as a college official" to convince owners of business on the Corner to desegregate their facilities. Specifically, they called out two restaurants - the Apple House and the Town and Country – as well as the Cinema Theatre on Tate Street. SGA’s resolution carried the same argument as the letter from the students to Singletary – the WC is integrated and its local businesses should be too.

SGA resolution calling for a boycott
of segregated businesses on Tate Street, 1963

 Three days later on Thursday, May 16, 1963, the WC SGA issued a call for "selective buying campaign" directed at the Tate Street merchants. On that same day, the Greensboro Chamber of Commerce and the Merchants Association passed resolutions calling for equal access in all local businesses. Coinciding with a week of massive marches and demonstrations around Greensboro, approximately two dozen WC students picketed the offending Tate Street businesses they considered part of their campus community. One local businessman wrote Dean of Students Taylor that “it was disturbing, to say the least, to observe the fine looking young ladies harassing these local businessmen by parading before their places of business today … They appear determined to destroy our way of life and some of the business people whose taxes are educating them.”

Rallies and protests continued throughout Greensboro during the summer months. On May 22, 1963, more than two thousand African Americans of all ages and classes silently marched to downtown Greensboro to show their dedication to achieving racial equality, making it the largest march in the city’s history. A few days later, 1,643 white residents of Greensboro allowed their names to be published by the Greensboro Daily News in a full-page and partial-page ad in support of the integration of Greensboro’s businesses. On June 4, over five hundred students and adults joined North Carolina A&T student body president Jesse Jackson in a silent march. The next evening, Jackson led close to seven hundred African Americans to City Hall and was charged with “inciting a riot.” Protests continued throughout town, leading Greensboro Mayor David Schenk to issue an appeal to all businesses to desegregate immediately and for activists to halt their protests.

By June 13, eight more Greensboro restaurants chose to desegregate, making approximately one-quarter of local establishments open to African Americans. In July, the Greensboro Chamber of Commerce and the Merchants Association insisted on a resolution calling for the immediate desegregation of all public spaces. And by the fall of 1963, close to 40 percent of Greensboro businesses had been integrated – including the institutions on Tate Street.

More information about the 1963 desegregation protests and marches – including more images and original documents – can be found at Civil Rights Greensboro.

Beating the Heat at Yum Yum

The warmer weather of spring brings out birds and flowers -- and a need for ice cream! At UNCG, for over 90 years, students, faculty, and staff have been able to beat the heat with a tasty cone from the Yum Yum ice cream shop.

The original site of Yum Yum, with construction
on the Jackson Library tower in the background, 1973

This campus tradition dates back to 1921, when Wisdom Brown (W. B.) Aydelette opened his now-famous ice cream shop on the corner of Spring Garden Street and Forest Avenue. It sat at the edge of the campus then known as the North Carolina College for Women (now UNCG). Because the site what on the western edge of the Greensboro city limits at the time, the store was named West End Ice Cream Company.

At first, there were only a few flavors of homemade ice cream offered -- vanilla, chocolate, and strawberry. But soon, the owner introduced a flavor he called "yum yum," an ice cream that is believed to have included soggy Grape Nuts cereal. According to popular tales, the flavor itself was never very popular, but the name was soon adopted for the store itself (although the formal "West End Ice Cream Company" remains).

Students at the Woman's College (as UNCG was known from 1932-1963) flocked to Yum Yum for its food as well as its atmosphere. In a 1994 interview with the Carolinian, alumnae Sharon Garrett remembered Yum Yum as a place to relax and escape from the restrictive residence hall lifestyle of the 1960s. "When we were there," she noted, "it represented some sort of freedom and just being together with your friends. It was like a breath of fresh air."

Yum Yum at its current location, 2002

In 1973, the building that housed Yum Yum was condemned and scheduled to be replaced with a new administration building (now the Mossman Building) for the expanding UNCG campus. Aydlette was able to acquire a building on the opposite corner across Spring Garden from his former site, and moved his operations across the street.

Aydelette passed away in 1984 at the age of 97, but his family continues his legacy today.

Chronicling the Founding of the LGBT Student Organization (1971-1975)

Carolinian, Oct. 4, 1971 (p.7)

Although our University enjoys the benefits of a culture promoting equality and inclusivity, UNCG’s reputation for embracing diversity as an educational foundation was constructed over decades by student and staff advocacy. Among the more hidden stories of Civil Rights struggles at UNCG is that of the formation of a university-acknowledged student organization for LGBTQ students.

There are few records on the lives and activities of the University’s LGBTQ students, but the first evidence for the need of such an organization on campus can be found as early as 1971. By this time, the university had been reorganized as a co-educational institution, and although there is some evidence of a lesbian student population on campus for several decades (1), discrimination against gay male students provoked the first plea for tolerance in the student newspaper:

Last year it was decided by some members of the fraternity and a few other males that their image was being threatened by the gay men on campus. It was felt that those gay men were becoming too blatant to be tolerated. They had the audacity to be themselves occasionally...

There was some talk among the homosexuals of starting a gay liberation movement here at school. When this “uppity” talk reached the ears of the other men they decided to act. They all got drunk and set about threatening people with violence. (2) 

It would be unlikely that the victims of such bullying would be willing to report threats, as homosexuality was not (and still is not) a protected class of minority by state law. Additionally, as homosexuality was officially classified as a mental disorder by the American Psychiatric Association during this time, there was no pressure for University officials to investigate such situations.  However, the landscape for gay rights shifted in 1973, when the APA removed homosexuality from the list of diagnosable mental illnesses. It did not take long for LGBTQ students to organize, and by 1974, a “gay political social group” was forming on campus.

In November of 1974, a flier promoting the first meeting of a gay student organization was attached to a bulletin board in the School of Music. This flier was brought to the attention of Jim H. Allen, Vice Chancellor for Student Affairs and Chancellor James S. Ferguson. In a letter to the Office of the UNC System President, Bill Friday, Allen requested for legal advice, asking:

• What are the state statues for dealing with homosexuality?
• What statutory prohibitions, if any, are there regarding the funding of a homosexual organization out of student activity fees?
• May it be argued that to provide meeting space on the campus for a homosexual organization is to provide a form of support through the public revenues…?

In response, David N. Edwards, Jr., Special Assistant to the Office of the President, advised Allen that withholding institutional support from a student organization meeting the necessary requirements would be legally precarious, providing citations from three federal cases in which the court overruled university prohibitions against gay student organizations. Essentially, a gay student organization, with a mission to support its members and to educate the public, does not pose a danger to the campus or inherently violate university regulations. Also, the cases of the federal court overturning the prohibitions of other universities provided the administration of UNCG with legal support in permitting a gay student organization, should dissension arise from formal recognition.

The documentation formally requesting the recognition of the Gay Student Union of the University of North Carolina at Greensboro was submitted and approved in 1979, with Rev. Joe Flora, Presbyterian Pastor for Campus Ministries, as the faculty adviser. The stated mission of the organization was:

• To educate the public about legal, social and personal aspects of homosexuality
• To provide a support system for those in the organization
• To represent the homosexual portion of the student body in matters relevant to homosexual students

The initial meeting of the Gay Student Union occurred in September 25, 1979, but the first meeting as a university-recognized organization occurred one month later, on October 25^th. (3-4) Unfortunately, there is not a record of the founding members of the organization, but the initiative of these students established a network of support for LGBTQ students that has lasted over 30 years.

The Gay Student Union underwent many changes and overcame many obstacles over its history. The organization encountered many challenges through the 1980s well into the 1990s, but the struggles have led to the cultivation of a campus culture of support and advocacy. In fact, the 2012 Homecoming included the first homecoming for UNCG’s LGBTQA Alumni. As stated by attending Alumni, it was their first “homecoming-out.”

For those interested in researching the history of our LGBTQ students please contact the Martha Blakeney Hodges Special Collections and University Archives at scua[at]uncg.edu.

(1) Oral history interview with Key L. Barkley, 1991 [OH003]. UNCG Centennial Oral History Project Collection, Martha Blakeney Hodges Special Collections and University Archives, University of North Carolina at Greensboro, NC, USA.

(2) "The Last Liberation," The Carolinian, October 4, 1971 [UA42.4.01]. Martha Blakeney Hodges Special Collections and University Archives, University of North Carolina at Greensboro, NC, USA.

(3) "Gay Academic Union Formed," The Carolinian, October 30, 1979 [UA42.4.01]. Martha Blakeney Hodges Special Collections and University Archives, University of North Carolina at Greensboro, NC, USA.

(4) "Corrections," The Carolinian, November 6, 1979 [UA42.4.01]. Martha Blakeney Hodges Special Collections and University Archives, University of North Carolina at Greensboro, NC, USA.