|WUAG classical program schedule, 1964|
In the spring of 1971, WUAG signed off due to budgeting and other issues. The University ultimately transferred control of the FM frequency to students. WUAG replaced WEHL as UNCG's student-run station in September, 1973, emphasizing contemporary rock, jazz, and folk music. The musical format was described as "progressive rock" and featured artists and songs outside the "Top 40" mainstream. The first general manager of the new station was Gary Kofinas, a student from Charlotte.
Discussions began in the late 1970s about the future of WUAG. Federal regulations stated that the station could not renew its license as a ten-watt station. UNCG considered upgrading the power to between one thousand and twenty thousand watts and eliminating the student-programmed popular music format in favor of classical music and/or an NPR affiliation. Station manager Butch Fuller went on record in a 1979 Carolinian article as being opposed to the latter option.
|WUAG promotional sticker, ca. 1980|
At about this same time, WUAG entered into an agreement with the Department of Broadcasting and Cinema (now Media Studies) which essentially made it a semiautonomous part of the department. Authority was transferred from the University Media Board, a student organization, to the new University Station Advisory Board, which included students and faculty. The arrangement provided funding for the station and permitted it to host internships but also allowed it to keep focused on its mission of providing alternative music programming featuring a mix of local and emerging artists such as R.E.M., Lets Active, and the Violent Femmes.
|Student working in the new WUAG studios, 1984|
Another benefit of the partnership resulted in the station's 1984 move from its home in Elliott University Center to new facilities in Taylor Building, which provided expanded news, production, and office space. Program Director Duncan Brown initiated the first broadcast from the new studios on Saturday, February 4, 1984, by playing the song "New Toy" by Lene Lovich.
|CD release party flier, 2006|
For most of its history, WUAG had been managed by student employees, some of whom were paid a small salary or stipend. In 2003, Jack Bonney, a former student worker, was hired as the station's first full-time general manager, ushering in a new era of stability for the station. Bonney's position was eliminated due to budget cuts in 2011, shortly after the station moved to its new home in the renovated Brown Building, which was also home to the Media Studies Department. As of 2014, WUAG is once again a student-run radio station, although a close relationship with Media Studies continues.
For more information, please see the WUAG Digital Exhibit that is part of UNCG Digital Collections.