|The original site of Yum Yum,
with construction |
on the Jackson Library tower in the background, 1973
At first, there were only a few flavors of homemade ice cream offered -- vanilla, chocolate, and strawberry. But soon, the owner introduced a flavor he called "yum yum," an ice cream that is believed to have included soggy Grape Nuts cereal. According to popular tales, the flavor itself was never very popular, but the name was soon adopted for the store itself (although the formal "West End Ice Cream Company" remains).
Students at the Woman's College (as UNCG was known from 1932-1963) flocked to Yum Yum for its food as well as its atmosphere. In a 1994 interview with the Carolinian, alumnae Sharon Garrett remembered Yum Yum as a place to relax and escape from the restrictive residence hall lifestyle of the 1960s. "When we were there," she noted, "it represented some sort of freedom and just being together with your friends. It was like a breath of fresh air."
|Yum Yum at its current location, 2002|
Aydelette passed away in 1984 at the age of 97, but his family continues his legacy today.